what is content marketing ? , Learn about content marketing very easy 2022

 

 

       What is content marketing?

 

Content marketing is marketing your business, product, or service, or a combination of all of these through sharing online material. You can use videos, blogs, social media, etc. Content marketing does not explicitly promote your brand, product, or service, it stimulates interest in them.

With over 90% of B2B enterprise marketers use content marketing, the value is easy to see. Content marketing can benefit your B2B sales team as well. Where most of us overlook the usefulness is the strategic application, it can serve the sales team. Creating and leveraging content can qualify leads quicker and shorten the sales cycle for your sales team. This allows them to focus on closing more deals and working more efficiently. Yet, a large percentage of B2B enterprise companies have not adopted this application.

Content marketing can benefit your B2B sales team and is a precious asset, and by no means is it a new idea. Your marketing and sales team are more than aware of it but may overlook it. Do not neglect its ability to set you apart, it can allow your sales team to close sales much faster and to create those more in-depth relationships with customers.

To help you better acknowledge the importance of content marketing, I've compiled a list of three top benefits content marketing can deliver:

1. Brand Promotion

Content marketing is the easiest and most productive way to create brand recognition at a very low cost to the new and targeted audiences.

 Via content, people can easily be made aware of their products and how special their company is, and over and over again a lot more.

2. Networking

If you can produce the best content then other websites may want to connect their web content to your own. Depending on the site that has connected to your content, you might be able to get enormous traffic in a very fast time. Not only are the advantages of backlinking limited to this,

 but backlinking proves to be one of the key criteria used to help rank the websites.

3. Pocket Friendly Lead Generation

For businesses relying on steady traffic, lead generation is essential to develop their brand and boost sales. For lead generation, content marketing is not only fantastic, but it is also affordable.

 It is easy to see how critical content marketing is when you consider the return on investment. As content development is reasonably inexpensive and highly successful, over time many small businesses can see an impressive ROI on their content marketing.